This project analyzed Bath & Body Works' retail strategy, customer experience, merchandising, and omnichannel operations. Through market research and industry analysis, the brand's competitive position was evaluated, and strategic recommendations were offered for future growth.
Market & Industry Analysis
Marketing Strategy
Recommendation
This project demonstrated how retail strategy extends beyond product offerings by combining customer experience, merchandising, omnichannel retailing, and brand positioning. The recommendations focused on enhancing customer engagement while supporting sustainable long-term growth.