Rhode Trip

Where skin resets

Rhode Trip is a speculative experiential brand campaign designed to reinforce Phode’s barrier-first positioning. By translating skincare fatigue into a physical reset retreat, the concept expands Rhode beyond product into a community-driven brand

Brand Lab Project Speculative Campaign Concept

The Insight

Skin today is overstimulated—travel, screens, stress, and climate all show up on the face. Rhode’s barrier-first philosophy centers on reset over overload. Rhode Trip transforms that belief into an immersive brand experience.

The Concept

A three-day micro-retreat where guests follow a simple routine: restore the barrier, slow the pace, and leave looking (and feeling) reset.

What’s included

• AM + PM “Barrier Ritual” sessions
• Rhode café menu + hydration bar
• Product personalization + mini kit

01 — Campaign Concept

02 — Integrated Rollout Strategy

03 — Measurement Framework

Rhode Trip reimagines the traditional influencer brand trip as something more intentional. Instead of centring hype, the campaign centres reset, translating Rhode’s barrier-first philosophy into a physical experience that reflects how the brand wants people to feel. By grounding the concept in skincare fatigue and simplicity, the activation strengthens Rhode’s authority while deepening emotional connection. The result is not just content, but a cohesive brand moment designed to drive both cultural relevance and long-term loyalty.